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Strategic Website Redesign

Four Degree Trailer Company
Digital Marketing
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Project Details

Exceed customer’s expectations from the beginning with an eye-catching and relevant online experience.

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Client Challenge

With Four Degree’s recent acquisition by Triple L Group, they were presented with a unique opportunity to evaluate their marketing assets and make adjustments that would bolster their brand. Foremost among the priorities was the revamp of their website to provide a contemporary and seamless customer experience.

Our Solution

To kick-off the website’s overhaul, our team began with evaluating all pages for areas of improvement. Through the strategic condensation of text, decluttering of visuals, restructuring of navigation, and removal of unnecessary links, we significantly streamlined the user experience. We prioritized encouraging customers to request quotes and simplified the process of contacting Four Degree staff, ensuring direct interaction channels. Additionally, we refreshed the site with updated photos of the products and verified that all specification sheets were accurate. Overall, our efforts culminated in a website that not only looks and feels more modern but also serves as a powerful tool for driving business growth and generating leads.

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