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Woman's Group Overview Video

Link Logistics
Video & Animation
Collection of video materials on a stair podium surrounded by gold and red stanchions, over a dark background

Project Details

Link Logistics first women’s group and employee resource group, Ascend, needed an outstanding introduction.

laptop and table showing screens of the final video, happy women on screen

Client Challenge

The client came to L Street Collab looking to create a video showcasing their in-house resource group Ascend. Tasked with capturing personnel interviews and conference coverage, we needed to mesh all the new materials together with still photos and existing footage.

Our Solution

During a multi-day nationwide video shoot, our team of videographers captured interviews with key stakeholders including Sonya Huffman, Chief Administrative Officer at Link Logistics. Our designers then combined the new materials with existing conference footage, b-roll from Ascend events, and photos. To emphasis the brand and the impact of the group, we overlaid graphic call outs of Ascend statistics on screen. The final video highlights the amazing people, activities, and initiatives Link Logistics leads.

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