COVID Winter is Coming

Current Events
October 8, 2020

Remember Game of Thrones and how they backpacked 8 whole seasons on the single tagline, “Winter is Coming?” Series finale controversy aside, if they can squeeze a tagline to the bitter, chilly end, then we can write a single blog… no matter how long it’s been since Bran the Broken seized the throne. 

The COVID wave we’re riding has many similarities to the Tale of the Seven Kingdoms. We’ve seen kingdoms fall. We’ve also seen some rise up. But like in the Song of Ice and Fire, the worst is yet to come.

Economists predict that the current recession is only the tipping point. We must brace ourselves for an even more monstrous economic decline. What does this mean for your budget? More importantly, what does this mean for your marketing strategy? Here are some tips to define your recession marketing strategy.

1. Pick Your House

As you look ahead to 2021, you’ll have to decide whether it’s time to take an offensive or a defensive position in the marketing game. The digital economy and the quick shift in tactics means all bets are off. As purse strings tighten and we brace for the harsh winter to come, you’ll want to choose the house that fits your strengths and helps compensate for your weaknesses. 

2. Build Alliances

Collaboration has always been a key to success. Now, in this socially distant reality, it’s as crucial as ever before. Define who your indirect partners are. Get creative with designing valuable and unique virtual experiences.

3. Break Out The Dragons

Now is not the time to play it safe. It’s time to call in your dragons! While you can still be strategic in your recession marketing strategy while using limited resources, it’s also a new time where the rules have changed, and you can build an extreme test and learn environment to really flush out what works—and what doesn’t.

Interested in how Quicksilver can help you define your recession marketing strategy? Reach out to us today!

overhead view of Chicago at night with streetlights lit up in orange

The Collab

Innovate with Collab: How our Strategic Thinking can Guide Your Tech Company to Success

orange arrow pointing right
June 1, 2024

Embrace innovation, differentiation, and strategic investments to see how you can successfully stand out in tech marketing.

Set Your Eyes on Success: Leverage Social Metrics for Maximum Engagement and ROI

orange arrow pointing right
May 1, 2024

Discover how to excel in 2024 with social content metrics that drive engagement, loyalty, and ROI for your company’s success.