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Booth Design

Triple L
Tradeshow & Event Planning
A microphone awaits the next performer on a softly lit stage, with a bokeh of lights providing an atmospheric backdrop.

Project Details

Triple L needed a booth concept, collateral design, and partner to tackle a tradeshow.

triple l tradeshow booth design and swag

Client Challenge

Triple L, formerly JLG Trailers, wanted to make an impression, connect with former customers, and launch into the market with a powerful yet cost effective booth that could be repeated at other trade shows and conferences.

Our Solution

We dove into the new brand and designed a booth that highlighted what sets Triple L Trailers apart from other trailers on the market - their ability to lower to the ground, load the equipment, and lift with only one person. With the functional trailer as the focus, we also included a TV stand & counter, swag for people visiting, two double sided banners with arrow icons depicting lower, load, lift, and three retractable banners that could be used together or separately.

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