Project Details
Triple L needed a booth concept, collateral design, and partner to tackle a tradeshow.
![triple l tradeshow booth design and swag](https://cdn.prod.website-files.com/6282beae3df1464a48f344de/643832a382b8a9065eb03b10_23-354%2004_Collab%20Portfolio%20Updates%2C%20Tradeshow-TL.png)
Client Challenge
Triple L, formerly JLG Trailers, wanted to make an impression, connect with former customers, and launch into the market with a powerful yet cost effective booth that could be repeated at other trade shows and conferences.
Our Solution
We dove into the new brand and designed a booth that highlighted what sets Triple L Trailers apart from other trailers on the market - their ability to lower to the ground, load the equipment, and lift with only one person. With the functional trailer as the focus, we also included a TV stand & counter, swag for people visiting, two double sided banners with arrow icons depicting lower, load, lift, and three retractable banners that could be used together or separately.