We had designed for tradeshows before, but we wanted to showcase the innovation of the Stetco truck and let the product stand for itself. At a show with over 600 exhibitors, we needed to stand out.

The final booth created played on the design of our machine itself. Typical machines in the Catch Basin Cleaning industry use a vacuum, but Stetco’s truck utilizes a claw. We incorporated both a claw and a manhole cover into the overall booth design, and as a fun connection, we also wove in a story from Stetco's past. This all accumulated in debuting an old school claw machine that allowed visitors to the booth to get their very own Stetco merch. It drew a great crowd and the whole booth design encouraged lead generation.