NorthShore University HealthSystem asked L Street Collab to pull their branding into templates and marketing collateral.
Often, we review existing collateral when working with a new client, but in this case, we had the opportunity to build collateral from scratch. We had creative freedom, but still needed to stick within their design parameters.
After discussing what the client was looking for, we designed a few visual identity options based on the new brand. This lead to the creation of three all purpose templates: a letterhead, one pager, and PowerPoint. We included a variety of slide types in the PowerPoint template to be used for both inhouse presentations or information decks.