LStreet Collaborative Logo in White

Branding Refresh

Crowdfind
Branding
A single red puzzle piece next to a fitting gap on a black jigsaw puzzle surface, symbolizing the concept of finding the missing piece or completing a challenge.

Project Details

Looking to refresh their brand to more strongly align with company values, Crowdfind reached out for guidance in getting ahead in the market.

rebranded Crowdfind logo and slides

Client Challenge

Crowdfind had been through several brand iterations and we looked to find one that spoke to their core identity and was flexible enough to grow with the brand as product offerings continued to expand.

Our Solution

In the software as a solution (SAAS) market, design can be pushed beyond traditional boundaries, but Crowdfind did not want to go that far. Instead, we focused on finding a brand that was image first (just like their platform), clean, with modern fonts, and fun colors that could pull through not only their marketing materials, but also into their app.

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