Arya Consulting, a boutique consulting firm, had an immediate need for branding regarding an upcoming workshop, specifically looking for a logo to capture the theme. The workshop was a joint partnership with their client, a pharmaceutical company releasing new eye medication. They tasked us with creating a logo for the workshop based on the title “Eye on Success”, and it would need to work across all signage, printed and digital collateral, and email announcements.

With limited time and budget, we consolidated our internal efforts to minimize strain on the client while maximizing outputs. Our designer developed six different concepts which played on the graphic treatment of an “eye” and utilized the client’s brand colors. We presented examples to the client demonstrating how the logo could be used in full color, as an icon, and if needed, in reversed white on black. In this way, the logo could be functional for all future use cases and looked great on both printed and digital assets. With an overwhelmingly positive reception of the designs, the client chose their favorite to roll out right away. They even followed up with another quick turnaround task to develop an email banner using the new logo.