LStreet Collaborative Logo in White

Visual Identity Exploration

Triple L
A vibrantly colored light bulb is illuminated, with multicolored paint splashes radiating outward from it against a dark background. The design merges creativity and innovation with its vivid, abstract art elements.

Project Details

Since leaving the JLG family of brands, Triple L Trailers wanted a visual identity that established their stand alone brand.

Triple L logo and open spread of the trailer manual

Client Challenge

We wanted existing clients to recognize the brand, while allowing Triple to shine as a unique company. The new visuals also needed to allow room for business growth.

Our Solution

We completed market research, interviewed stakeholders, and our designers crafted several visual identities. After discussing the strategy behind each option, Triple L decided on their current brand. From this visual identity, we updated their logo, designed icons, created a brand guide, overhauled their website, and helped them launch new social media platforms.

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laptop showing brand guidelines on a light blue background

Complete Brand Guidelines

L Street Collaborative
nurse holding hands with another person, overlaid with wavy blue lines

Branded Template

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person wearing a hard hat and safety vest using a tablet

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