Visual Identity Exploration

Triple L
Branding

Project Details

Since leaving the JLG family of brands, Triple L Trailers wanted a visual identity that established their stand alone brand.

Knowing the importance of visual identity, our client looked to us to design new branded visual identity options for them. Find out how we set their visual identity guidelines to promote consistency in their brand.
Client Challenge

We wanted existing clients to recognize the brand, while allowing Triple to shine as a unique company. The new visuals also needed to allow room for business growth.

Our Solution

We completed market research, interviewed stakeholders, and our designers crafted several visual identities. After discussing the strategy behind each option, Triple L decided on their current brand. From this visual identity, we updated their logo, designed icons, created a brand guide, overhauled their website, and helped them launch new social media platforms.

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