LStreet Collaborative Logo in White

Complete Brand Guidelines

L Street Collaborative
A vibrantly colored light bulb is illuminated, with multicolored paint splashes radiating outward from it against a dark background. The design merges creativity and innovation with its vivid, abstract art elements.

Project Details

L Street Collaborative launched it's own rebrand, requiring a new set of visual guides for the website, design collateral, and brand voice.

l street collaborative logo with various pages from the brand guidelines

Client Challenge

Since the branding was altering that from our existing company, we considered our clients and their position within the rebrand. Design is at our core, so we also thought out the elements included in our brand, just like we recommend to clients.

Our Solution

We worked through brainstorming techniques, discussed with the team, iterated with ownership, and found that we wanted a brand that reflected our headquarters in both Chicago and Nashville. Our personality needed to reflect our home bases, as well as who we are as professionals—creative, expert professionals with a dash of playfulness. We put this brand into our website, deliverables, and brand guides.

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